Data audit is the process to ensure that data is handled securely. It involves examining the source, creation and format of data sets to verify their utility and value to be used for specific purposes. Many organisations and institutions promote and implement data audit protocols including academics, funding agencies and scientific publications.
In a business environment it is normal for individuals or departments to have silos of relevant information. Sales might have a database that contains important customer contact information, IT may store website performance and security metrics, while marketing may make use of click-through data for digital advertising.
A CX data audit is crucial for locating this data and bring it together for insights-based decision-making. It helps ensure that all systems are current with the latest data and minimizes the chance of costly errors or lapses that could harm a brand’s reputation and result in financial losses.
To conduct a complete CX data audit, the first step is to determine and classify all your personal identifiable information (PII). This can be accomplished using a combination of software which can reveal what PII your organization has and where it is kept. It can be automatically identified to classify it and make it easier to control and manage.
It is also possible to develop workflows to ensure that only highly qualified individuals handle sensitive information. This reduces risk and ensures best practices are consistently followed. This is referred to as “seeding which is a great way to improve data security while ensuring agility within the company.
https://datafinest.pro/2023/05/13/the-importance-of-a-data-audit/